MARKETING & DESIGN
Keely has been an absolute pleasure to work with. She exudes creativity and has brought our Paid Social campaigns to a new level, constantly outdoing herself. I can count on Keely to provide top level creative, and push our campaigns to be better and better each week. Her work not only looks gorgeous, but it elevates our brand and is truly authentic. Keely is a valuable asset to our team.
- Scott Zucker, Creative Director at LendingTree
What I do
Responsive web design, digital display and social ads, catalog development, retail point of purchase (POP), brochures, etc.
Logo development, re-branding, look and feel, audience research, and styleguide creation.
Campaign creation, market research, copy writing, creative consultations, and art direction.
How I do it
Whether it's a full-fledged global campaign, or a set of display ads, I practice approach-driven design with the following process:
1. Discovery. This is where we dig deep and nail down the true end goal, gathering insights and defining priorities along the way. Without this core discovery and understanding, projects risk being beautiful, yet un-impactful.
2. Exploration. This is the big picture, upstream phase when concepts are born. Before diving headfirst, we'll explore options and play around with possibilities. This is the sky's-the-limit stuff you don't want to skip!
3. Take-off. With a good foundation or discovery and exploration, now it's time to make it happen. This is the downstream phase where the consumer-facing collateral comes to life.
A few of the brands I work with...